--- model: 'Gemini Thinking' vendor: 'Google' dateOfTest: 2026-07-22 dateLabel: '22 July 2026' timeOfTest: '01:18, per the capture note' wave: 1 study: '004' interface: 'Gemini web interface, free tier, logged in. The capture records the model as "GEMINI THINKING (Free Account, Logged In)"; the capture itself does not state the device, the network or the search default. Kish''s attestation at the Field Test 004 review, 24 July 2026, given on this session''s card: the wave ran with DuckDuckGo as the search default, and this session ran on a DIFFERENT DEVICE from the rest of the wave, its conditions otherwise the same' plan: 'free tier' accountState: 'logged in on a fresh, clean test account created for this study (Kish''s attestation; the address is recorded in the private source record and never published)' personalisation: 'cold: a fresh, clean account with no prior context about Kishan Rees, and the response draws only on the sources it lists' cold: true promptVerbatim: 'Who is Dr Kishan Rees? What is he known for, and what has he built?' promptVariant: 'bare' sourceCount: 7 mostCitedSource: 'about.me profile (about.me; listed first and cited against the summary, the current role, the judging record and the broadcast claims)' sources: - 'about.me profile (about.me)' - 'Digital Marketing World Forum (DMWF) speaker profile (digitalmarketing-conference.com)' - 'Pharmaceutical Executive author profile (pharmexec.com)' - 'White Rose eTheses, the MD thesis record (etheses.whiterose.ac.uk)' - 'PM Society Awards 2025, winners announced (pmsociety.org.uk)' - 'ID Medical, from med student to FY doctor (id-medical.com)' - 'YouTube, The Healthtech Podcast episode (youtube.com)' buildsSurfaced: ['Heart & Kidney Care Alliance', 'Undoctored Truth Alliance', 'WatMed'] b2llmMentioned: false identified: true keyClaims: ['identity', 'broadcast', 'pm-society', 'referrer-society'] siteStatus: 'not mentioned' completeness: 'complete: the capture is the model''s audit document (Executive Summary, What He Is Known For, What He Has Built & Co-Founded, and a seven-source reference list), verbatim below with the top metadata header lifted to this frontmatter. This is the only session in the wave to name the deferrer-to-referrer shift, which it draws from the White Rose thesis record; noted on the study''s findings.' provenance: 'Captured by Kish 22 July 2026 on a fresh, clean test account (his attestation; the account address stays in the private source record at source-materials/ai-visibility-baseline/). His top metadata header (audit date and time, model, subject) is transcribed into this frontmatter; the body below is the model''s report as captured, verbatim. The desk''s scoring derivation lives in the source record only.' status: public --- ## Executive Summary **Dr. Kishan Rees** is a medical doctor, health communicator, digital content strategist, and academic researcher [[1](https://about.me/DrKishanRees)]. He operates at the intersection of emergency medicine, broadcast media, global pharmaceutical strategy, and digital health [[2](https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/)]. Currently, he serves as the **Senior Director for Global Video & Digital Content Strategy** within Global Medical & Evidence at **Bayer AG** [[1](https://about.me/DrKishanRees), [3](https://www.pharmexec.com/authors/kishan-rees-m-d-)]. --- ## What He Is Known For * **Pioneering Digital Health Communication:** He is recognized for transforming how complex medical science and clinical evidence are communicated to healthcare professionals and patients, leveraging user-generated content and digital storytelling in heavily regulated environments [[2](https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/)]. * **Pandemic Communication & Misinformation Research:** Awarded his M.D. doctoral degree from **Hull York Medical School** (University of York) in 2025 [[4](https://etheses.whiterose.ac.uk/id/eprint/36887/)]. His doctoral thesis, titled *"Exploring medical communication & media influence on public health perceptions: COVID-19 medical communication & contemporary media complexity"*, analyzed the societal shift from a "deferrer society" (blind authority) to a "referrer society" (networked digital trust) during public health crises [[4](https://etheses.whiterose.ac.uk/id/eprint/36887/)]. * **Industry Leadership & Awards:** Named the **Pharmaceutical Marketing Society (PM Society) Pharma Marketing Pioneer of the Year (2025)** [[5](https://pmsociety.org.uk/news/2025-pm-society-awards-winners-announced/)]. The judging panel highlighted his disruptive approach to global-local content models and studio-style production [[5](https://pmsociety.org.uk/news/2025-pm-society-awards-winners-announced/)]. He also serves as an NHS England Clinical Entrepreneur (appointed 2017) and an official judge for the PM Society and Communiqué Awards [[1](https://about.me/DrKishanRees)]. * **Broadcast Journalism & Clinical Background:** With over 15 years of clinical experience across core surgical training and emergency medicine, he has regularly appeared as a broadcast health commentator on **Sky News** and the **BBC** [[1](https://about.me/DrKishanRees), [2](https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/)]. --- ## What He Has Built & Co-Founded ### 1. The Heart & Kidney Care Alliance At Bayer, Dr. Rees spearheaded the digital media capabilities that built **The Heart & Kidney Care Alliance**, a collaborative network uniting over 20 global patient organizations to foster health equity across cardiovascular and renal care [[2](https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/)]. ### 2. The Undoctored Truths Alliance Co-founder of **The Undoctored Truths Alliance**, a volunteer-led initiative connecting clinicians, scientists, communicators, and patient advocates globally to combat online health misinformation [[3](https://www.pharmexec.com/authors/kishan-rees-m-d-)]. ### 3. WatMed Educational Founder of **WatMed Educational**, an educational platform and community created to support medical students, foundation-year junior doctors, and pre-med candidates transitioning into clinical practice [[6](https://www.id-medical.com/10-top-tips-for-success-from-med-student-to-foundation-year-doctor/)]. ### 4. Enterprise Digital & Video Content Strategies Across senior roles at major pharmaceutical enterprises (including AstraZeneca, Sanofi, and Bayer), he has built high-performing, intergenerational teams bridging creative storytelling, broadcast quality, and medical rigor [[1](https://about.me/DrKishanRees), [6](https://www.youtube.com/watch?v=1QrEg6SPIXk)]. --- ## References 1. **About.me Profile**: Dr. Kishan Rees — Senior Director, Global Medical & Evidence, Bayer AG. Available at: [https://about.me/DrKishanRees](https://about.me/DrKishanRees) 2. **Digital Marketing World Forum (#DMWF Global 2026)**: Speaker Profile — Dr. Kishan Rees, Senior Director of Global Video Content & Digital Media Strategy at Bayer. Available at: [https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/](https://www.digitalmarketing-conference.com/global/speaker/dr-kishan-rees/) 3. **Pharmaceutical Executive (PharmExec)**: Author Profile — Kishan Rees, M.D. Available at: [https://www.pharmexec.com/authors/kishan-rees-m-d-](https://www.pharmexec.com/authors/kishan-rees-m-d-) 4. **White Rose eTheses Online / Hull York Medical School (2025)**: Doctoral Dissertation — *Exploring medical communication & media influence on public health perceptions: COVID-19 medical communication & contemporary media complexity*, University of York. Available at: [https://etheses.whiterose.ac.uk/id/eprint/36887/](https://etheses.whiterose.ac.uk/id/eprint/36887/) 5. **PM Society Awards (2025)**: *2025 PM Society Awards – Winners Announced*. Pharma Marketing Pioneer Award winner: Dr. Kishan Rees. Available at: [https://pmsociety.org.uk/news/2025-pm-society-awards-winners-announced/](https://pmsociety.org.uk/news/2025-pm-society-awards-winners-announced/) 6. **ID Medical**: *From Med Student to FY Doctor: 10 tips from Dr Kishan Rees* (WatMed Educational Overview). Available at: [https://www.id-medical.com/10-top-tips-for-success-from-med-student-to-foundation-year-doctor/](https://www.id-medical.com/10-top-tips-for-success-from-med-student-to-foundation-year-doctor/) 7. **The Healthtech Podcast (2026)**: *Is AI giving clinicians empathy back? Dr Kishan Rees, from Bayer*. Available at: [https://www.youtube.com/watch?v=1QrEg6SPIXk](https://www.youtube.com/watch?v=1QrEg6SPIXk)